AMP stands for Accelerated Mobile Pages, which is an initiative launched by Google together with other major partners that promotes an open source code to improve internet connection from mobile devices.
Previously only web pages were searched on desktops and laptops but since the invention of the smartphone searches from mobile devices in many countries exceeds those of computers for several years, but despite this there are still many web pages that are not well optimized for mobile devices.
For SEO the permanence on the website and the increase in the number of visits is a major factor for search engine positioning, so improving the user experience when browsing the web is paramount and being the web pages 100% optimized for smartphones improves the ranking in search engines, the AMP project promotes this.
What is AMP all about?
AMP technology uses HTML code but with some specific features, calling this language AMP HTML.
Its particularities are:
- Only certain HTML tags can be used.
- All use of JavaScript resources is stored and registered in the AMP HTML libraries.
- Use of CDN caches of the specific project (this server is the one that obtains the AMP pages, confirms their correct implementation and saves the responses so that the user receives them in an optimal way).
What is achieved with AMP?
There are numerous studies that prove that when a user spends more than 3 seconds waiting for a web page to load completely, almost half of them run out of patience and proceed to consult the next page that appears on the topic they are looking for.
As a result of this behavior of users AMP was created, which provides programmers and administrators of web pages of the necessary tools to optimize performance and in particular the speed of loading of these on mobile devices.
With the implementation of this tool, web pages load 85% faster on smartphones than a conventional page, staying below 1 second in the vast majority of cases.
Also, with the implementation of this tool, mobile data and battery consumption is up to 10 times lower.
How is it identified?
These web pages are easy to identify. If you do a Google search on your smartphone, the pages that use this tool will appear with a lightning bolt and the acronym AMP next to them. They can also be identified by looking at the URL if at the beginning of it appear the acronym AMP we are facing a page optimized with this tool.
Conclusion
In short, we could say that this tool should be implemented on all web pages if we want the loading time is reduced and thus improve the user experience improves. This would improve the SEO and produce a “snowball effect”, and apart from improving the user experience and page optimization, you will receive more traffic to be better placed your website in search engines.
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