{"id":21251,"date":"2022-07-04T10:27:37","date_gmt":"2022-07-04T09:27:37","guid":{"rendered":"https:\/\/atribus.com\/?p=21251"},"modified":"2022-08-24T09:42:54","modified_gmt":"2022-08-24T08:42:54","slug":"social-listening-for-market-research","status":"publish","type":"post","link":"https:\/\/atribus.com\/en\/social-listening-for-market-research\/","title":{"rendered":"How to use social listening for market research"},"content":{"rendered":"\n

The social media landscape is constantly evolving. Social media platforms are an important way for brands to communicate with their target audience. Customers and prospects use social media for a variety of purposes, including interacting with their favorite brands, following their favorite artists or influencers, keeping in touch with friends and family, seeking creative inspiration, or just for fun. With over 3.6 billion users worldwide, social media is here to stay. One study even found that internet users spend an average of 144 minutes a day on social media.<\/p>\n\n\n\n

With so much happening on every social media platform, businesses need to stay connected to better understand and meet the needs of their audiences. Companies that don\u2019t monitor social media risk missing out on opportunities to better engage with their audiences in timely and relevant ways\u2014they miss important trending conversations on Twitter, catch up on new trends on TikTok, or notice negative comments about Facebook Customer Experience. Therefore, brands need to stay informed about the various trends and conversations happening on the platform.<\/p>\n\n\n\n

But how can marketers effectively track these social networks and turn the numbers into actionable insights? Enter social media to listen.<\/p>\n\n\n\n

\n
\n

Índice de contenido<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n