<\/span><\/h2>\n\n\n\nMarket research on social networks basically seeks to find out what people want in order to assess whether or not your project is viable. Social networks have become spaces where people share their lives, their likes and dislikes and where, basically, they express what they think. For this reason, social networks are currently used as a source of information to carry out market research. This of course can be done at different levels, people will not always say exactly what they think, however through their tastes and the type of information they share, we could also get an idea of \u200b\u200bwhat they are really looking for.<\/p>\n\n\n\n
Another interesting way to use social networks as a source of information could be when a company wants to start in an international market. Today the best way to obtain information about it is by searching the Internet.<\/p>\n\n\n\n
Of course, it is also important to go a little further than digital, but it is definitely a resource that should be taken advantage of, from which information can be obtained quickly and at practically zero cost.<\/p>\n\n\n\n
The online world can provide us with a large amount of quality information, the key is to carry out an adequate data extraction so that they are really useful to us in achieving our goals. Depending on the objective, market research on social networks can be a complement to traditional market research, or they can give us all the information we need, without the need to resort to more.<\/p>\n\n\n\n
Another scenario that can arise for companies that already have a digital presence is from the interaction with their followers, quality information can be obtained that allows them to know what the followers of the product think, critics, suggestions, of the topics that they talk about the most, and from there, complementary business lines could be developed.<\/p>\n\n\n\n
<\/span>Market research in social networks<\/span><\/h2>\n\n\n\nBefore starting a study, we must have perfectly planned the objective that we want to achieve with it, so that we can define the most appropriate procedures, techniques and tools to obtain valuable results.<\/p>\n\n\n\n
Below, we show you some examples of market research that you can carry out using the ATRIBUS digital monitoring tool and that can be tremendously useful when defining your business plans and strategies.<\/p>\n\n\n\n
- Investigate the market with Atribus:<\/strong> As we explained earlier, there is a lot of information on social networks that can help us get to know our consumers a little better and therefore develop more effective strategies. However, social networks have millions of users and it is humanly impossible to extract information by checking profile by profile. Fortunately, in this information age, there are digital monitoring tools like Atribus.<\/li>
- Sectoral analysis:<\/strong> By carrying out a good monitoring of social networks and the Internet, you can find out what the trends are in your sector or market, so that you can identify new fashions and new user needs, thus anticipating the market. For example, imagine that you are in the beer industry and you want to know words used when talking about beer. Atribus could show you this information and you could use it to develop strategies and know what is being talked about in the sector. But this does not end here, in turn you could identify the most used hashtags when talking about beer, thus knowing the trends in social networks.<\/li>
- Benchmarking:<\/strong> you could monitor the work of your competition and measure the impact it is having and the opinion on social networks.
Measure the impact of your campaigns on social networks: Measure the impact your campaigns are having on social networks, and check if they are receiving a positive, negative or neutral reception.<\/li>- Analyze, know and identify your target audience:<\/strong> Get to know your users, how they speak and their interests. Identify industry Influencers and find out what they say about your brand and the industry in general. Market research on social networks can provide us with a large amount of information, with which it will allow us to achieve the goals we set for ourselves. A digital monitoring tool like Atribus will help us extract information from social networks and therefore make us more effective.<\/li><\/ul>\n\n\n\n