{"id":21432,"date":"2022-08-24T10:13:02","date_gmt":"2022-08-24T09:13:02","guid":{"rendered":"https:\/\/atribus.com\/?p=21432"},"modified":"2022-08-24T10:13:04","modified_gmt":"2022-08-24T09:13:04","slug":"spotting-consumer-trends-with-social-listening","status":"publish","type":"post","link":"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/","title":{"rendered":"5 Key Factors For Spotting Consumer Trends With Social Listening"},"content":{"rendered":"\n<p>Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.<\/p>\n\n\n\n<p>Many of our clients use Infegy Atlas to catch and identify trends in the early stages for their organization or their clients, and we know this to be true: using social listening to understand consumer behavior is the best way to understand or even predict consumer behavior online. Whether you\u2019re new to using social listening for consumer trends research or looking for a refresh, there are some key considerations to know to optimize your social listening research.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >&Iacute;ndice de contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6f00;color:#ff6f00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6f00;color:#ff6f00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Why_Social_Listening_is_Good_at_Finding_Consumer_Trends\" title=\"Why Social Listening is Good at Finding Consumer Trends\">Why Social Listening is Good at Finding Consumer Trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Different_Channels_Have_Different_Uses_And_Trends_Happen_On_Some_Channels_Before_Others\" title=\"Different Channels Have Different Uses (And Trends Happen On Some Channels Before Others)\">Different Channels Have Different Uses (And Trends Happen On Some Channels Before Others)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Dont_Dismiss_Reddit\" title=\"Don&#8217;t Dismiss Reddit\">Don&#8217;t Dismiss Reddit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Analyze_Specific_Audience_Segments_to_Reveal_Underground_Trends\" title=\"Analyze Specific Audience Segments to Reveal Underground Trends\">Analyze Specific Audience Segments to Reveal Underground Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Refine_and_Tweak_Based_on_Your_Category\" title=\"Refine and Tweak Based on Your Category\">Refine and Tweak Based on Your Category<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Keep_in_Mind_How_Audiences_Talk_and_How_Trends_Change\" title=\"Keep in Mind How Audiences Talk and How Trends Change\">Keep in Mind How Audiences Talk and How Trends Change<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/atribus.com\/en\/spotting-consumer-trends-with-social-listening\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Listening_is_Good_at_Finding_Consumer_Trends\"><\/span>Why Social Listening is Good at Finding Consumer Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The next big trend is about to take off at any given moment. Where do trends start in the post-digital world? Online. Who starts those trends? People &#8211; talking online.<\/p>\n\n\n\n<p>A breakout trend will usually develop on social channels and forums. Sometimes it&#8217;s a slow build. Other times it will skyrocket overnight. Using a social listening platform for your consumer research can help you discover those trends in the early stages, before it\u2019s too late. With the right social listening strategy, you can get instant results for your research queries, and with the right listening tools you can dig into specific audiences, channels, demographics, and more.<\/p>\n\n\n\n<p>The nature of online conversation makes this consumer trends research possible. People sound off on new products, trends, viral videos. And since these conversations are unsolicited, you\u2019re finding truly organic trends! But before you start, remember these 5 key things:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Channels_Have_Different_Uses_And_Trends_Happen_On_Some_Channels_Before_Others\"><\/span>Different Channels Have Different Uses (And Trends Happen On Some Channels Before Others)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People interact differently based on who they are or which platform they are using. Think about moms and DIYers on Pinterest or gaming reviewers on Reddit. These audiences have different use cases and experiences. They might be the ones to start a new trend based on their respective natural habitats.<\/p>\n\n\n\n<p>For example, amongst groups like millennial moms or on topics for CPG and grocery categories, grassroots trends often take flight on Pinterest. As we present in our consumer trends guide, Pinterest may offer the best channel to analyze if you want to find trends involving these groups early.<\/p>\n\n\n\n<p>However, it\u2019s not the only channel worth looking at. Infegy\u2019s TikTok data increasingly shows emerging trends in a fashion similar to Pinterest given its DIY\/approachable nature. Can you think of a trend that started on TikTok? Consider analyzing TikTok data, in addition to Pinterest, to identify trends early in the product life cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Dismiss_Reddit\"><\/span>Don&#8217;t Dismiss Reddit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TikTok is a natural place to look for trends because of its viral nature. But consumers talk all the time about their plans to buy products on Reddit. A trend on Reddit won\u2019t be the same as that on TikTok or Pinterest. Instead, it\u2019s a little more subtle. People, especially young people, express high amounts of purchase intent on Reddit making it a perfect place to spot a hiding trend in the early stages.<\/p>\n\n\n\n<p>Additionally, with Reddit\u2019s specialized sub-channels there really is a subReddit for everything. For example, maybe you want to find the next trendy bicycle. In the image below, a buyer identifies their intent to purchase a specific product. The post also shows how they plan to use the product, and they will make their decision based on reviews. How does this help us? The additional detail provides context to what is important to bicycle buyers and opens a direct line of feedback from other buyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_Specific_Audience_Segments_to_Reveal_Underground_Trends\"><\/span>Analyze Specific Audience Segments to Reveal Underground Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Identifying the niche audiences who love a product gives a powerful insight into who a brand\u2019s most consistent advocates are and improves your ability to predict behavior accurately. Instead of only focusing on increasing consumer numbers, evaluate your core consumer audience preferences by searching for audience patterns and grouping them into segments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Refine_and_Tweak_Based_on_Your_Category\"><\/span>Refine and Tweak Based on Your Category<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember, some categories like gaming may have massive amounts of online conversation, while others such as oil fragrances may have a smaller volume. Both offer the potential for using social listening to identify trends, but it will take tweaking your research to do so.<\/p>\n\n\n\n<p>For categories that have massive social volume, you\u2019ll need to refine your audience to filter noise. For more niche industries, you\u2019ll need to expand your search to have enough volume for analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_in_Mind_How_Audiences_Talk_and_How_Trends_Change\"><\/span>Keep in Mind How Audiences Talk and How Trends Change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online audiences talk about products and lifestyles in different ways, and the conversation will evolve over time. You might have searched for trends in \u201csmartphones\u201d in 2010, whereas today that term is no longer commonplace. You\u2019ll want to search online conversations for branded terms like iPhone and Android. Before researching a trend within a category, consider the situational context and how people actually communicate online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There you have it: an essential list of \u201ckeep-in-minds&#8221; for finding consumer trends on social media using social listening. Taking these factors into consideration throughout your research will set you up to find those trends early.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People sound off on new products, trends, viral videos. And since these conversations are unsolicited, you can find truly organic trends<\/p>\n","protected":false},"author":2,"featured_media":21434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[227,226],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Key Factors For Spotting Consumer Trends With Social Listening<\/title>\n<meta name=\"description\" content=\"People sound off on new products, trends, viral videos. 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