{"id":22279,"date":"2023-02-28T11:15:00","date_gmt":"2023-02-28T10:15:00","guid":{"rendered":"https:\/\/atribus.com\/?p=22279"},"modified":"2023-02-28T10:31:43","modified_gmt":"2023-02-28T09:31:43","slug":"brand-reputation-with-consumer-data-intelligence","status":"publish","type":"post","link":"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/","title":{"rendered":"How to identify your brand&#8217;s reputation with the help of Consumer Data Intelligence"},"content":{"rendered":"\n<p>The Internet never sleeps, and 365 days a year users post their opinions about what they consume on their social profiles. Whether their ratings are good or bad, social media can provide you with a wealth of information about consumers and how they relate to your brand or company.&nbsp;<\/p>\n\n\n\n<p>In order to have more control over your brand&#8217;s reputation, analysing data from your mentions in forums, blogs, news and social media becomes an almost obligatory task. It is essential to know your community and analyse your strategies in order to improve the perception that users have of you or your business.<\/p>\n\n\n\n<p>We want to show you how active listening tools on social media platforms, such as Consumer Data Intelligence, can make your job easier.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >&Iacute;ndice de contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6f00;color:#ff6f00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6f00;color:#ff6f00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Discover_what_the_networks_are_saying_about_your_brand_in_real_time\" title=\"Discover what the networks are saying about your brand in real time\">Discover what the networks are saying about your brand in real time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Lovers_vs_Haters_%E2%80%93_Why_should_I_care\" title=\"Lovers vs. Haters &#8211; Why should I care?\">Lovers vs. Haters &#8211; Why should I care?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Monitoring_of_positive_and_negative_evaluations\" title=\"Monitoring of positive and negative evaluations\">Monitoring of positive and negative evaluations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Know_where_your_brand_is_being_talked_about\" title=\"Know where your brand is being talked about\">Know where your brand is being talked about<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Manage_potential_crises_that_could_affect_your_brand\" title=\"Manage potential crises that could affect your brand\">Manage potential crises that could affect your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/#Understand_consumer_reviews\" title=\"Understand consumer reviews\">Understand consumer reviews<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discover_what_the_networks_are_saying_about_your_brand_in_real_time\"><\/span>Discover what the networks are saying about your brand in real time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Why can this tool make the process easier for you? As we explained above, the Internet does not rest and every day there are new consumer opinions posted on their social profiles. One of the great advantages of Consumer Data Intelligence is to identify and analyse all the information about you or your company in real time.<\/p>\n\n\n\n<p>That&#8217;s right, at all times you can be aware of how your customers are perceiving your brand in order to create proactive and optimised strategies. In addition, this type of tool gathers all the mentions about you or your business in a single platform. It couldn&#8217;t be easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lovers_vs_Haters_%E2%80%93_Why_should_I_care\"><\/span>Lovers vs. Haters &#8211; Why should I care?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You or your company can be talked about both positively and negatively and both are equally important when it comes to brand reputation. To keep it under control it is important to know who likes you and who dislikes you.&nbsp;<\/p>\n\n\n\n<p>In this hypothetical practice case we can see the accounts that talk about the brand with a positive and negative conversational tone. In addition, Consumer Intelligence gives you the opportunity to segment by social network to steer the strategy in one direction or another.&nbsp;<\/p>\n\n\n\n<p>Do you want to know who your lovers and haters are?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"354\" src=\"https:\/\/atribus.com\/wp-content\/uploads\/haters-vs-lovers-1.webp\" alt=\"hater vs lovers of your brand\" class=\"wp-image-22280\" srcset=\"https:\/\/atribus.com\/wp-content\/uploads\/haters-vs-lovers-1.webp 735w, https:\/\/atribus.com\/wp-content\/uploads\/haters-vs-lovers-1-300x144.webp 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoring_of_positive_and_negative_evaluations\"><\/span>Monitoring of positive and negative evaluations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s clear that everything that is published on social media can be seen by thousands and thousands of people, so to avoid negative repercussions on the reputation of your brand, it\u2019s interesting to be able to do a more exhaustive monitoring of customer reviews.<\/p>\n\n\n\n<p>With the help of Consumer Data Intelligence, as well as being able to do this in real time, the tool allows you to segment by gender and generations.&nbsp;<\/p>\n\n\n\n<p>Do millennials or generation Z talk about you better?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/atribus.com\/wp-content\/uploads\/positive-emotions-1024x683.webp\" alt=\"positive emotions of your brand\" class=\"wp-image-22282\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_where_your_brand_is_being_talked_about\"><\/span>Know where your brand is being talked about<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When developing a strategic plan, it\u2019s very useful to know where people are talking about your brand so that you can focus your efforts on a specific country or city. With the geolocation of conversations on social networks, all this information is provided to you in real time so that you are always aware of where your consumers and potential consumers are coming from.&nbsp;<\/p>\n\n\n\n<p>In this case of hypothetical practice, it\u2019s in the city of Madrid where there has been the most online conversation about a specific brand. Followed by Barcelona and Malaga.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/atribus.com\/wp-content\/uploads\/geolocalizacion-brand-reputation-1-1024x453.webp\" alt=\"geolocation of your brand's reputation\" class=\"wp-image-22284\" srcset=\"https:\/\/atribus.com\/wp-content\/uploads\/geolocalizacion-brand-reputation-1-1024x453.webp 1024w, https:\/\/atribus.com\/wp-content\/uploads\/geolocalizacion-brand-reputation-1-300x133.webp 300w, https:\/\/atribus.com\/wp-content\/uploads\/geolocalizacion-brand-reputation-1-768x340.webp 768w, https:\/\/atribus.com\/wp-content\/uploads\/geolocalizacion-brand-reputation-1.webp 1504w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manage_potential_crises_that_could_affect_your_brand\"><\/span>Manage potential crises that could affect your brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Active listening tools on social media are a great help in managing possible future crises that may affect your online reputation. By having access to all your consumers&#8217; online conversations, you can have exhaustive real-time control of what they are saying about you, your brand or your company.<\/p>\n\n\n\n<p>With the full range of information provided by Consumer Data Intelligence, you have the opportunity to make decisions tailored to the issues at hand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/atribus.com\/wp-content\/uploads\/Reactions-3-1-1024x683.webp\" alt=\"brand reputation\" class=\"wp-image-22288\" srcset=\"https:\/\/atribus.com\/wp-content\/uploads\/Reactions-3-1-1024x683.webp 1024w, https:\/\/atribus.com\/wp-content\/uploads\/Reactions-3-1-300x200.webp 300w, https:\/\/atribus.com\/wp-content\/uploads\/Reactions-3-1-768x512.webp 768w, https:\/\/atribus.com\/wp-content\/uploads\/Reactions-3-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_consumer_reviews\"><\/span>Understand consumer reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing what users think about a company is a key indicator to know if, in relation to the image they have of you and your brand, you are doing your strategies well or not. Take advantage of the information provided by Consumer Data Intelligence and make decisions adapted to current conditions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet never sleeps, and 365 days a year users post their opinions about what they consume on their social profiles. Whether their ratings are &#8230; <a title=\"How to identify your brand&#8217;s reputation with the help of Consumer Data Intelligence\" class=\"read-more\" href=\"https:\/\/atribus.com\/en\/brand-reputation-with-consumer-data-intelligence\/\" aria-label=\"Read more about How to identify your brand&#8217;s reputation with the help of Consumer Data Intelligence\">.<\/a><\/p>\n","protected":false},"author":2,"featured_media":22255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know your brand reputation with Consumer Data Intelligence<\/title>\n<meta name=\"description\" content=\"Do you want to know what consumers think about your brand? The answer lies in social media. 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