{"id":17469,"date":"2021-07-06T10:56:20","date_gmt":"2021-07-06T09:56:20","guid":{"rendered":"https:\/\/www.atribus.com\/?p=17469"},"modified":"2022-06-27T11:49:05","modified_gmt":"2022-06-27T10:49:05","slug":"what-is-amp-and-what-benefits-does-it-have","status":"publish","type":"post","link":"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/","title":{"rendered":"What is AMP and what benefits does it have?"},"content":{"rendered":"<p>AMP stands for Accelerated Mobile Pages, which is an initiative launched by Google together with other major partners that promotes an open source code to improve internet connection from mobile devices.<\/p>\n<p>Previously only web pages were searched on desktops and laptops but since the invention of the smartphone searches from mobile devices in many countries exceeds those of computers for several years, but despite this there are still many web pages that are not well optimized for mobile devices.<\/p>\n<p>For SEO the permanence on the website and the increase in the number of visits is a major factor for search engine positioning, so improving the user experience when browsing the web is paramount and being the web pages 100% optimized for smartphones improves the ranking in search engines, the AMP project promotes this.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >&Iacute;ndice de contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff6f00;color:#ff6f00\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff6f00;color:#ff6f00\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/#What_is_AMP_all_about\" title=\"What is AMP all about?\">What is AMP all about?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/#What_is_achieved_with_AMP\" title=\"What is achieved with AMP?\">What is achieved with AMP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/#How_is_it_identified\" title=\"How is it identified?\">How is it identified?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_AMP_all_about\"><\/span>What is AMP all about?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AMP technology uses HTML code but with some specific features, calling this language AMP HTML.<\/p>\n<p>Its particularities are:<\/p>\n<ul>\n<li>Only certain HTML tags can be used.<\/li>\n<li>All use of JavaScript resources is stored and registered in the AMP HTML libraries.<\/li>\n<li>Use of CDN caches of the specific project (this server is the one that obtains the AMP pages, confirms their correct implementation and saves the responses so that the user receives them in an optimal way).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_achieved_with_AMP\"><\/span>What is achieved with AMP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are numerous studies that prove that when a user spends more than 3 seconds waiting for a web page to load completely, almost half of them run out of patience and proceed to consult the next page that appears on the topic they are looking for.<\/p>\n<p>As a result of this behavior of users AMP was created, which provides programmers and administrators of web pages of the necessary tools to optimize performance and in particular the speed of loading of these on mobile devices.<\/p>\n<p>With the implementation of this tool, web pages load 85% faster on smartphones than a conventional page, staying below 1 second in the vast majority of cases.<\/p>\n<p>Also, with the implementation of this tool, mobile data and battery consumption is up to 10 times lower.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_it_identified\"><\/span>How is it identified?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These web pages are easy to identify. If you do a Google search on your smartphone, the pages that use this tool will appear with a lightning bolt and the acronym AMP next to them. They can also be identified by looking at the URL if at the beginning of it appear the acronym AMP we are facing a page optimized with this tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In short, we could say that this tool should be implemented on all web pages if we want the loading time is reduced and thus improve the user experience improves. This would improve the SEO and produce a &#8220;snowball effect&#8221;, and apart from improving the user experience and page optimization, you will receive more traffic to be better placed your website in search engines.<\/p>\n<p>Translated with www.DeepL.com\/Translator (free version)<\/p>\n<p><a href=\"https:\/\/www.atribus.com\/social-listening-y-seo\/\">https:\/\/www.atribus.com\/social-listening-y-seo\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMP stands for Accelerated Mobile Pages, which is an initiative launched by Google together with other major partners that promotes an open source code to &#8230; <a title=\"What is AMP and what benefits does it have?\" class=\"read-more\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/\" aria-label=\"Read more about What is AMP and what benefits does it have?\">.<\/a><\/p>\n","protected":false},"author":2,"featured_media":11098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is AMP and what benefits does it have?<\/title>\n<meta name=\"description\" content=\"AMP is an initiative launched by Google that promotes an open source code to improve internet connection from mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atribus.com\/en\/what-is-amp-and-what-benefits-does-it-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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