GUIDE

How to analyze brand sentiment

Sentiment analysis on social media platforms shows you the impact that your organic campaigns are having on your potential customers and what is the specific situation in which your brand finds itself.

Tools for sentiment analysis

Brand sentiment analysis is performed daily as sentiment can change quickly and therefore affect businesses immediately. Having brand sentiment data at your fingertips can help you respond to keep consumers engaged.

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The post GUIDE | How to analyze brand sentiment appeared first on Atribus.

Before giving way to our ranking, if you are a content creator and want to start analyzing your social media campaigns, explore the Atribus tool to make your job easier. That said, let’s move on to our TOP 20!

20. Kylie announces a sibling for Stormi

Kylie Jenner, the world-renowned influencer and entrepreneur, opens this list with the announcement of her second child. This heartwarming video quickly went viral as many users shared the news.

19. The three Spidermans go viral on Instagram

Do you have the well-known Spiderman meme in mind? Here’s how Tom Holland, Tobey Maguire and Andrew Garfield recreated it – and the Instagram community went wild!

18. Zendaya congratulates Tom Holland on his birthday

Zendaya, the successful actress and partner of Tom Holland, decided to congratulate him on his birthday on Instagram with a tender photo and got more than 26 million likes.

17. Pelè always in Messi’s memory

On the day when the ex-footballer Pelè passed away, there were many figures of the sport who shared some memory of him. One of them was Lionel Messi and for that image, he has managed to join the list of the most liked posts on Instagram.

16. Long live the bride and groom!

We talked about Ariana Grande and Dalton Gomez and their post about their wedding day. In it, they shared several pictures about such a special day, they are beautiful!

15. Cristiano Ronaldo celebrating a goal

Everyone knows this soccer star, and besides being a star on the field, he is also a star on social networks. We are not at all surprised to find him in this list of most liked posts on Instagram.

14. Ronaldo and his arrival at his new team

Once again, Cristiano Ronaldo breaks records with his publications. These photos of the celebration of his arrival at the Saudi Arabian soccer club Al Nassr FC got more than 28 million likes.

13. Messi at the 2022 World Cup

It’s all about soccer. Now it’s Lionel Messi’s turn and his publication celebrating a goal against Croatia at the Qatar World Cup 2022.

12. XXXTentation’s last post on Instagram

Rapper XXXTentacion posted this photo before he passed away in June 2018. In fact, it is currently his only photo on this social network and has garnered more than 31 million likes.

11. Ronaldo joins Pelè’s tribute

Like many others, Cristiano Ronaldo decided to pay tribute to Pelè on his Instagram account.

10. Ronaldo and Georgina announce their new pregnancy

Following in the line of soccer, in this list of most liked posts on Instagram we find a photo of Ronaldo and his wife Georgina, announcing their twins. After the loss of one of them during pregnancy, this publication was filled with comments of love and support for the couple.

9. The chess match of the century: Messi vs. Ronaldo

Louis Vuitton’s apotheosic advertising campaign hit the nail on the head when it decided to bring together these two masters of soccer, don’t you think?

8. Cristiano Ronaldo disappointed in Qatar 2022 World Cup

After Portugal’s defeat against the Morocco team, Ronaldo posted a photo of himself on the field and a reflection on what it was like for him to participate in this World Cup and not take the cup. Undoubtedly, he entered headfirst into the TOP 20 most liked posts on Instagram.

7. Messi celebrating the victory

There is no greater achievement for a soccer team than winning the World Cup. This is how Lionel Messi celebrated after Argentina’s victory in 2022.

6. Ronaldo: new signing for Al Nassr FC

This is how Cristiano Ronaldo announced his joining Al Nassr FC. This post got more than 34 million likes.

5. Lionel Messi and the World Cup

This is how Messi posed again with the World Cup after Argentina won the 2022 World Cup in Qatar.

4. Ronaldo, Messi and their chess game

This time the publication was made by Cristiano, who got more than 42 million likes.

3. Messi and the cup; the cup and Messi

Here’s another post of Lionel Messi with the world cup!

2. An egg and more than 60 million likes

This was one of the most liked Instagram posts of all time and it broke all records at the time of its publication. It just consisted of making this photo of an egg break a world record. People went wild and the account went viral.

1. Lionel Messi celebrating the World Cup victory with Argentina

The joy a soccer team can feel when winning a World Cup is indescribable, but with this post of Lionel Messi celebrating the victory, we get the idea. Bravo to Argentina!

The post TOP 20 Most Liked Posts on Instagram appeared first on Atribus.

20. “Señorita” by Shawn Mendes and Camilia Cabello (more than 20 million likes)

The first video with which we open this list, was released in 2019 and was a huge hit on the music scene. In fact, it ranked number 1 on the Billboard Hot 100 in August of the same year the hit was released. It currently has more than 20 million likes.

19. “Girls Like You” by Maroon 5 featuring Cardi B (over 21 million likes)

The next spot is occupied by Cardi B’s music track with the group Maroon 5 that was a hit in 2018. In fact, it took the MTV Video Play Awards and won the international song of the year at the NRJ Music Awards.

18. “Ddu-Du Ddu-Du” by BLACKPINK (more than 22 million likes)

And how could there not be any K-pop group in the list of the most liked videos on YouTube? In this case it is BLACKPINK, which is also one of the most subscribed channels on YouTube. Specifically, this video has more than 22 million likes.

17. “Butter” by BTS (more than 22 million likes)

Let’s go with another K-pop song, in this case with BTS, one of the best known groups in the world, and their song “Butter”. It has more than 22 million likes, have you ever listened to it?

16. “DNA” by BTS (with more than 22 million likes)

Continuing in the line of one of the most representative K-pop groups, BTS once again takes another place in the TOP 20 most liked videos on YouTube with their song DNA.

15. “Baby” by Justin Bieber with Ludacris (23 million likes)

And here goes the oldest video on the list, this music track by American singer, Justin Bieber, was for 120 days in a row the most liked TouTube videos, until the group LMFAO took its place.

14. “Lovely” by Billie Eilish and Khalid (24 million likes)

Billie Eilish is one of the most well-known figures in the pop world for her great voice, attitude and talent. Everything she does is successful. And this song couldn’t not be on this list of the most liked YouTube videos. This collaboration with Khalid has more than 24 million likes.

13.”Kill This Love” by BLACKPINK (over 24 million likes)

Again, BLACKPINK takes another spot on this list with their 2019 hit Kill this love and its over 24 million likes.

12.”How You Like That” by BLACKPINK (with 24 million likes)

For the third time we have on this list, the K-pop group, BLACKPINK, with their 2020 track How you like that accumulating over 24 million likes.

11. “Alone” by Marshmello (over 24 million likes)

Being one of the people with the most subscribers on YouTube, we are not surprised that Marshmello enters this list. This music producer and DJ came out in July 2016 and was on this TOP for a long time.

10. “Make this video the most liked video on YouTube” by MrBeast (25 million likes)

The YouTube account MrBeast in addition to having great reach on his Twitter account, also has the good fortune to be positioned in the TOP 20 videos with more likes on YouTube. Specifically, this video has more than 25 million likes and consists of asking his followers to make the image of an egg viral.

9.”Gangnam Style” by PSY (26 million likes)

Believe it or not, this worldwide viral video came out only 8 years ago and got the whole planet to record themselves performing its dance steps. For that reason, we are not surprised that it occupies the number 9 position in this list with more than 26 million likes.

8. “Faded” by Alan Walker (with more than 26 million likes)

This smash hit released in 2015, by producer and dj Alan Walker, managed to top the charts in several countries around the world and thanks to getting so many likes on YouTube, his career skyrocketed.

7. BTS’s “Boy With Luv” featuring Halsey (27 million likes)

Once again, the K-pop group, BTS, appear again in this TOP 20 most liked videos on YouTube. In this case with one of the best known American pop stars, Halsey.

6. “How Zach King gets away with making Zach King graffiti (over 30 million likes)

We are not surprised that one of the most viral people on social networks occupies some place on this list and is that Zach King, in addition to breaking records on Instagram and Tiktok, also does so on YouTube. In the case of this video, which already accumulates more than 30 million likes, we can see how he manages to escape from a security guard thanks to his graffiti and with a touch of comedy.

5. “Shape of You” by Ed Sheeran (31 million likes)

Who hasn’t listened to an Ed Sheeran song before? It is normal that one of his songs is positioned within the top 5 videos with the most likes on YouTube. Shape of you was released in 2017 and in a short time managed to reach 1 billion views.

4. “Dynamite” by BTS (more than 36 million likes)

We never get tired of saying that BTS is one of the best known K-pop bands on the planet and that is why they manage to enter this list more than once. In this case, with their hit Dynamite, which already has more than 36 million likes.

3. “Baby Shark Dance” by Pinkfong (40 million likes)

Believe it or not, this children’s song has managed to take its place in the top 3 most liked videos on YouTube, as it has accumulated more than 40 million likes. Who could resist this song and its dance?

2. “See You Again” by Wiz Khalifa with Charlie Puth (with more than 40 million likes)

This hit by Wiz Khalifa in collaboration with Charlie Puth, not only ranked number one in the United States, United Kingdom, New Zealand and Australia, but it is also currently the second most liked video on YouTube.

1. “Despacito” by Luis Fonsi with Daddy Yankee (more than 51 million likes)

This is the song with the most likes on YouTube for more than 900 days and the number one on this list. In addition, it is also one of the most viewed videos in the history of YouTube with more than 8138 million views.

The post What are the most liked YouTube videos? appeared first on Atribus.

GUIDE

How to analyze Instagram Followers

In this guide, we will teach you how to carry out this study so that you will be able to determine the success of your strategy on this social network, measuring the ratios of your profile with the help of active listening tools.

Improve your communication strategy on Instagram

Get inside the minds of your followers and understand their perception of your Instagram account. Make changes and improvements to your content based on real feedback, not just brainstorming. Welcome the future.

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The post GUIDE | How to analyze Instagram Followers appeared first on Atribus.

GUIDE

How to analyze Instagram accounts

In this guide, we will show you how to analyze Instagram accounts using active listening tools. You will be able to witness how Social Listening can ease your way and, therefore, save you time doing a thorough analysis of this social media platform.

Discover the main KPI's to analyze and enhance your Instagram account

Do you know what this technique is called? Benchmarking applied to a specific social network. It will help you decide if the
methodology you are using in your strategy is in line with your target audience.

The benefits of analyzing Instagram accounts are:

• Track the ratios of your Instagram account.
• Find out what content your competitors are using.
• Identify the marketing techniques implemented by influential profiles.
• Increase ROI.
• Discover trends.

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However, it is not an easy task to get into the list of the most followed accounts due to the large number of profiles that coexist on the platform. Do you want to know which are the most followed accounts on Twitter? Keep reading!

20. CNN with 61.3 million followers

CNN is a news channel with a large audience that is based in the United States and is owned by Warner Bros. On its Twitter account it has a large community, which has led it to enter the TOP 20 most followed accounts on Twitter.

It is likely that one of the reasons is the continuous publication of daily content that keeps its more than 61.3 million followers informed. It also has an excellent reputation as a reliable source of information.

19. Neymar with more than 62 million followers

In the opinion of many, one of the best soccer players, Brazil’s Neymar, is growing his Twitter community with each passing day. In fact, in September 2022 he was gaining an average of 100,000 new followers per week. Incredible, isn’t it?

His success is not only limited to the soccer field, but goes beyond that with social networks. With fans from all over the world, their online presence is to be admired.

18. Justin Timberlake with 62.2 million followers

Who hasn’t danced to one of this American artist’s songs? No wonder he has a large community on his Twitter account, considering that he has sold more than 88 million albums.

17. Bill Gates with more than 62,4 million followers

The co-founder of Microsoft and one of the richest people on the planet, Bill Gates has a total of 62.4 million followers on his social network profile. And there are many people who are curious about his tweets.

16. CNN Breaking News with 64 million followers

You may think it’s the same profile we talked about above, but in this case we’re referring to CNN’s breaking news account. Yes, it has more followers than the channel’s regular account.

Users use this social network to know what is going on in the world and this is what this account provides: immediate news of what is happening all over the planet.

15. Twitter with more than 65.6 million followers

That’s right, the social network’s own account is on the list of the most followed on Twitter. It is probably due to the continuous content about platform updates or new features. Check it out!

14. Selena Gomez with 67 million followers

This pop star not only triumphs on stage, but also has a large audience on her personal Twitter account. In her profile we can see content focused mainly on the promotion of her work: new songs, series or advertising with various brands.

13. NASA with more tan 72.2 million followers

In addition to the great achievements that NASA has made throughout history, its strong growth on Twitter is worthy of admiration. This account has more than 72.2 million followers. What kind of content does it publish? From the typical behind-the-scenes, to stories of its employees.

12. Kim Kardashian with 75.1 million followers

The world-famous businesswoman and influencer does not stop seeing her empire grow, not in social networks either. On all social media platforms she has a large community of followers, in the case of Twitter more than 75.1 million. In his profile you can find everything from his personal content to promotions of his brands.

11. Ellen DeGeneres with more than 76,2 million followers

One of the world’s best-known television hosts for her Ellen Show, Ellen DeGeneres also has a large audience outside the set. On Twitter she has more than 76.2 million followers. Perhaps this increase in followers has something to do with that Oscars photo tweet that for a period of time was the most shared tweet in history.

10. YouTube with 78.8 million followers

And the number 10 spot goes to… YouTube!

The influence of this platform expands through the rest of the social networks, accumulating more than 78.8 million followers on Twitter. Its content is simple and generally focuses on sharing short clips or content from youtubers.

9. Lady Gaga with 84.6 million followers

The success of this great American artist does not stop growing with each passing day. And it is only necessary to see the number of followers on her Twitter account and the support they give her in each of her publications.

8. Narendra Modi with 87.8 million followers

Here is the first political figure of the TOP 20 most followed accounts on Twitter, Narendra Modi, the Prime Minister of India. His fame does not come from now, since 2009 he has been an active user with his content and from 2014 the number of followers increased considerably.

And yes, his content on this social media is what you can imagine from any political representative: party campaigning, diplomacy between countries and socio-political concerns that Indian society has.

7. Taylor Swift with more than 92.5 million followers

In addition to being one of the world’s pop stars, Taylor Swift is positioned in the TOP 20 most followed accounts on Twitter with more than 92.5 million followers. As is often the case, when new albums or songs are released, the number of people who are part of her community usually increases.

6. Cristiano Ronaldo with 108.2 million followers

Cristiano Ronaldo, one of the best players in the history of soccer, has more than 108.2 million followers on Twitter. The captain of the Portuguese national team has among his followers personalities such as Usain Bolt, Lil Wayne or Jack Dorsey.

His publications range from photographs and videos of his matches to promotions with various brands. Whatever the content, he never ceases to triumph.

5. Katy Perry with more than 108.2 million followers

We are now entering the list of the top 5 most followed accounts on Twitter and the one who opens it is the Californian artist, Katy Perry with more than 108.2 million followers. In addition to being a star on stage, she is also a star on social media.

It is more common to see personal content on her feed, which creates a sense of closeness with her fans.

4. Rihanna with more than 108.2 million followers

Singer and entrepreneur Rihanna, with more than 108.2 million followers, is one of the top 5 most followed accounts on Twitter. The artist provides her audience with diverse content such as promotions, latest releases and even photos of her personal life.

3. Justin Bieber with 113.1 million followers

This young American artist has always been under the public eye since he is one of the biggest pop stars. Definitely, he not only fills stadiums, but his publications are also full of likes, retweets and mentions. Justin Bieber passes 100 million followers and it doesn’t look like that’s going to stop. Despite not posting frequently, his audience just keeps growing.

2. Barack Obama with more than 132.9 million followers

In second place in this TOP 20 most followed accounts on Twitter we have the former president of the United States, Barack Obama with more than 132.9 million followers. It is surprising that his community is so large considering that six years ago he ended his candidacy. His followers can enjoy content about his daily activities.

1. Elon Musk with 134.5 million followers

The current CEO of this social media, Elon Musk takes the prize for being the most followed account on Twitter. After the announcement he made of his purchase of Twitter, the number of followers of his personal account did not stop growing, having today 134.5 million followers. In fact, nowadays it is difficult to find someone who has not heard of him. A fan of memes and cryptocurrencies, he has become a household name in the public eye.

The post TOP 20 Most followed accounts on Twitter appeared first on Atribus.

Be that as it may, they currently play a very important role in the way people communicate in social networks. In fact, with Social Listening tools we can see how they are used and their intentionality. But, do you know which are the most used emojis? These are the 10 most used emojis, read on.

10. Emoji of sparkles or sparks ✨

Initially, this emoji was almost at the top of the list but as the year has progressed, it has ended up positioning itself in the number 10 position. It is very common to see it next to messages of emotion. And it does not surprise us at all since this drawing can evoke us to cartoons like fairies.

In many online conversations, this emoji is used to emphasize feelings when close connections are given, to give more emphasis to novelty or even for irony.

9. Hands crossed 🙏

The emoji of a person with crossed hands 🙏, is often used a lot in online conversations when one of the people involved want to say thank you, ask for anything and even to express hope or praise.

However you use this emoji, it inevitably stimulates an emotional response in the users of social networks. However, there are many people who also use it to represent the high-five gesture. also use it to represent the high-five gesture. Have you ever used it?

8. Smiley face with hearts around 🥰

The smiley face with hearts around it is often used to represent the feeling of being loved. With the arrival of the pandemic, the face-to-face conversations were displaced to a second plane by the online ones. Thanks to emojis such as the love cloud face, users began to show their affection without touching each other.

7. Beg face 🥺

The pleading face or “please face” emoji has unlimited use cases. From using it to let the other person know you are upset or concerned, to addressing a cautionary message. Whether to embrace an ironic tone or to show adoration for the other, the big puppy eyes emoji, is an excellent choice.

6. Smiley face with heart eyes 😍

This emoji has been ascending in the TOP 10 most used emojis in social networks since 2021. The smiley face with heart-shaped eyes, is used to convey positive emotions such as enthusiasm, infatuation and even admiration. No longer only towards people, but also towards, for example, favorite movies or songs.

5. Fire 🔥

The fire emoji 🔥, has also been climbing positions since 2021. It has become a favorite on social networks, as it is often used when you intend to announce an achievement or successes. Take a look at these examples and you’ll understand!

4. Emoji rolling on the floor laughing 🤣

The face rolling with laughter is often used, as Urban Dictionary users expose, at the moment someone says something silly or funny in online conversation.

3. Red heart ❤️

This emoji ❤️ has been ascending in the list of the most used ones, until being placed among the first 3. Whether in the United States or in Spain, the red heart emoji is synonymous of love and gratitude. It is very common to see it together with positive messages resulting from good feelings. In fact, it is common that the brands themselves use it to express gratitude to their audience in social networks for the support.

2. Strong crying face 😭

The loud crying face is positioned second on this list. In this case, the context matters and not a little. That’s right, although apparently it may seem to be synonymous with sad news, this emoji is also used by users to express positive news.

1. Face with tears of joy 😂

The emoji of the face crying with laughter is the most used by users in their online conversations, it is very likely thanks to Generation Z and their interactions in the TikTok social network. In fact, they even clarified that the laughing emoji with tears leaves you out of the game. For our part, we observe this emoji in many messages of comic or cheerful tone.

Top 10 Most Popular Emojis in 2023 compared to 2021

The post TOP 10 Most Popular Emojis and how you can use them appeared first on Atribus.

Bearing in mind that all the data we are going to expose were collected in December 2022, let’s start with the ranking of the TOP 20 most followed accounts on TikTok.

20. @ox_zung – 54.5 million of followers

Who are we talking about? The young Korean Won Jeong, only 27 years old, went from having 0 followers to 38.6 million in just one year. That’s why he is positioned in our list of most followed accounts on TikTok.

19. @justmaiko – 52.1 million of followers

Dancer and content creator on this social media, Michael Le, ranks 19th on our list with more than 52 million followers on his profile.

18. @kyliejenner – 52.3 million of followers

With over 50 million followers, the very famous Kylie Jenner ranks in both the list of most followed accounts on TikTok and Instagram. Have you ever seen a video of her?

17. @lorengray – 54.4 million of followers

The American singer Loren Gray Beech, with the rest of her social networks (Twitter and Instagram), has a total of more than 79.7 million followers.

16. @spencerx – 55.3 million of followers

Are you also one of those who enjoy watching beatboxing videos? Then don’t miss the videos of Spencer Polanco, who has reached more than 55 million followers on his TikTok account thanks to his beatboxing videos.

15. @dixiedamelio – 57.3 million of followers

Dixie D’Amelio is an American singer and social media influencer. Specifically, in her TikTok account we can find her more than 57 million followers.

14. @jasonderulo – 57.7 millions of followers

Who doesn’t know this singer or any of his songs? If you haven’t yet, don’t miss his TikTok videos with which he dazzles his more than 57 million followers.

13. @bts_official_bighit – 58.8 millions of followers

Totaling 172 million followers on their Instagram, TikTok and Twitter accounts, the world’s most famous K-pop band blows away their audience with each of their videos.

12. @domelipa – 65.4 millions of followers

We can talk about a real TikTok star when we talk about Dominik Elizabeth Resendez, the influencer who has more than 65 million followers and more than 4 billion likes on her account.

11. @therock – 69.6 millions of followers

You probably know this one. Dwayne Johnson is no longer just one of Hollywood’s top actors, he’s also a star on TikTok!

10. @cznburak – 70.1 millions of followers

CZN Burak, or Burak Özdemir, is a Turkish chef whose influence is not limited to the kitchen.

9. @tiktok – 71.3 millions of followers

Indeed, it is now the turn of TikTok’s own account, which has more than 71 million of followers.

8. @willsmith – 73 millions of followers

One of the great actors of the Hollywood scene also sneaks into the ranking of the 20 accounts with the most followers on TikTok with more than 73 million.

7. @kimberly.loaiza – 73.9 millions of followers

This Mexican singer and TikTok influencer always surprises her more than 73 million followers with her funny and original videos.

6. @zachking – 74.9 millions of followers

I’m sure you’ve come across a Magician Zach video more than once and have been left speechless. If you haven’t had the chance, check out this video.

5. @mrbeast – 80 millions of followers

Known for his witty banter in his videos, Jimmy Donaldson has more than 80 million followers on his TikTok account.

4. @addisonre – 88.8 millions of followers

Currently, this American dancer has accumulated more than 88 million followers and more than 5 billion likes on her TikTok account. A true influencer.

3. @bellapoarch – 92.8 millions of followers

Born in the Philippines, this singer has become a true TikTok promise with her more than 92 million followers.

2. @charlidamelio – 150,4 millions of followers

As you read, this young woman has over 150 million followers on her TikTok account. Would you have imagined it when she started at 16 years old?

1. @khaby.lane – 155.8 millions of followers

And the Guinness World Records goes to… Khabane Lame!
With over 155 million followers, he has become the most followed person on TikTok. Known for his silent mocking of various situations, he is sure to make you laugh even on your less good days.

The post TOP 20 most followed accounts on TikTok appeared first on Atribus.

Today, it has become a media giant in its own right. So yes, if you have seen a video that has gone viral, it is very likely that its origin is from YouTube. And what are the videos with the most views on this platform? We list them for you.

20. “Baa Baa Black Sheep” by Cocomelon – Nursery Rhymes (with 3470 million views)

Undoubtedly, this video is aimed at the children’s audience, its melody and its animated images is one of the keys to its success among the little ones.

19. “Thinking Out Loud” by Ed Sheeran (with 3510 million views)

Over the years this song by English artist, Ed Sheeran, has been accumulating large amounts of views positioning itself in the list of the top 20 most viewed YouTube videos.

18. “Crazy Frog” by Axel F (3550 million views)

Resurfacing from the past, in recent years this song has gained a surge in views that has managed to place it on the list of the top 20 most viewed YouTube videos in history.

17. “Sorry” by Justin Bieber (with 3590 million views)

When we were talking about the artists who took their first steps on this platform, among them was Justin Bieber. This Canadian singer-songwriter rose like wildfire with his song Baby, but it was Sorry that overtook it on the right with the highest number of views.

16. “Counting Stars” by OneRepublic (with 3660 million views)

As you can see, we start the round of music videos. In this case, it’s the turn of OneRepublic’s Counting Stars music video, which has 3660 million views.

15. “Roar” by Katy Perry (with 3764 million views)

This song by artist Katy Perry not only made the charts of the best songs of the moment, but to this day it is still on the list of the top 20 most viewed YouTube videos in history, with more than 3.76 billion views.

14. “Sugar” by Maroon 5 (with 3846 million views)

It is the turn of Maroon 5 and their song Sugar, which has more than 3846 million views. It is no coincidence that it is still in the top 20 most viewed YouTube videos because no matter how many years go by, it will remain a song that makes anyone dance.

13. “Dame tu cosita” by El Chombo, featuring Cutty Ranks (with over 4299 million views)

If we don’t see it, we don’t believe it. What seemed like a parody video, has managed to position itself in the TOP 20 of the most viewed videos on YouTube. Could it be because of its catchy rhythm?

12. “Learning Colors – Colorful Eggs on a Farm” by Miroshka TV (with over 4547 million views)

Another educational video for the little ones at home. This video is an animation that, through the use of eggs, teaches them the colors.

11. “Gangnam Style” by Psy (with 4748 million views)

Who doesn’t remember the choreography of this song? It is possible that almost the entire population has danced to this song at some point in their lives. Gangnam Style is one of the oldest on the list and has 4748 million views.

10. “Masha and the Bear – Recipe for Disaster” by Get Movies (with 4863 million views)

Were we talking about children’s songs? Don’t let it stop because here’s another video for the same audience!

9. “Uptown Funk” by Mark Ronson featuring Bruno Mars (with over 4878 million views)

Believe it or not because this video is from 2017, it’s one of the most recent videos on the list of the top 20 most viewed YouTube videos in history. And that’s because of its more than 4878 million vsiualizations.

8. “Wheels on the Bus” by Cocomelon – Nursery Rhymes (with 5086 million views)

And another nursery rhyme over here! From the same creators of the first video we showed you above, comes Wheels on the Bus with over 5086 million views.

7. “Phonetics song with two words” by ChuChu TV (with 5237 million views)

Unbelievable but true. This educational song for children from 9 years ago, ranks in the top 20 most viewed YouTube videos.

6. “See You Again” by Wiz Khalifa featuring Charlie Puth (with 5840 million views)

If you look back 7 years ago, you’ll remember how this song skyrocketed. Well, to this day it is still among the most viewed videos on YouTube.

5. “Shape of You” by Ed Sheeran (with more than 5959 million views)

The English artist appears again on the list, now with Shape of You, a song that has obtained over the years more than 5959 million views.

4. “Bath Song” by Cocomelon – Nursery Rhymes (with over 6107 million views)

As if that wasn’t enough, here’s another children’s video in the top 20 most viewed YouTube videos ever. What’s it about? About taking a bath with a fun tune and animation.

3. “Johny Johny Yes Papa” by LooLoo Kids (with 6677 million views)

It’s the turn of this animated video that is set to an old nursery rhyme, which managed to go viral on Twitter thanks to its surreal nature.

2. “Despacito” by Luis Fonsi with Daddy Yankee (with 8123 million views)

How could we not talk about this smash hit. This song was positioned in the first position for 1186 days. It currently has 8123 million views.

1. “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories (with over 12 billion views)

What better way to close this list than with a kids’ music video? The perfect combo. It’s very likely that its more than 12 billion views are due to its catchy melody. Which made it go viral in a very short time.

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What is sentiment analysis? Basically it is the process of determining the emotional tone behind a set of words. It is used to understand the attitudes, opinions and emotions expressed in online conversations. It is also known under the terminology opinion mining.

What are the uses of sentiment analysis?

The usefulness of sentiment analysis in social media monitoring is huge because it gives you the opportunity to get an overview of what public opinion is saying about specific topics. There are social media platform monitoring tools such as Atribus that make it easy for you and allow you to do sentiment analysis in real time.

It has been shown that changes in sentiment on social media platforms go hand in hand with changes in the stock market. There are many companies that include this process in their marketing strategies because of the great advantages it offers. It is a very useful tool to find out what your consumers think about your products or services, as well as what your competitors are offering.

It is no longer only companies that use this practice for their market research, but political parties also make use of it. With sentiment analysis it is possible to measure the public’s perception of an electoral campaign or a political proposal of any kind, as well as to know the population’s opinion about a political candidacy.

Making use of this type of analysis makes it possible to react to generalized opinions in the most optimal way possible. A clear example is that of Expedia Canada, which detected a large number of negative comments about the soundtrack used in an advertisement. Thanks to social media, it was identified that the vast majority of users agreed that the music was very irritating after several reproductions. The solution that the brand decided to adopt was to create a new version of the advert by crushing the offending violin.

Interpretation of social data

It should be clear from the outset that sentiment analysis is not a perfect practice. This is because human language is complex for a machine, as it has to be taught to analyze the nuances of grammar, ironies and even misspellings that often occur in social media comments.

For this reason, it is essential to teach the machine to contextualize textual language, so that it can correctly analyze both positive and negative sentiments, even when playing with sarcastic tone.

How we do sentiment analysis with Atribus

As we have just explained, human language is complex and is constantly changing and growing every day. At Atribus we use rules to make our software able to better understand the ways in which the context and tonality of conversations can affect sentiment.

Basically, we collect all mentions – words and phrases – that carry negative and positive sentiment and put in place the necessary rules so that our tool is aware that context can influence the tonality of content. In addition, we have a more detailed sentiment analysis that identifies each of the emotions observed in online conversations.

To have more control over your brand, our tool analyzes the percentage of positive and negative sentiment and groups it by online and offline platforms. In this way, companies can check in real time whether the strategies they are following in each of the social media are working as expected or not.

What will the future of sentiment analysis look like?

Without falling into the complex of the crystal ball that predicts the future, it is true that we would like to expose the existing general assumption about sentiment analysis. This is that sentiment analysis must go beyond the basic positive and negative scale, since there are so many different sentiments that it is difficult to include them in a single yardstick. Likewise, this type of analysis will grow and encompass a new spectrum of emotions in textual language.

Given this fact, many companies will decide to include sentiment analysis in their marketing strategies and the proliferation of artificial intelligence tools to help them in their decision making. Because if anything will become clear in the coming years, it is the wide range of information that this process offers to brands, so efforts will focus on how to make the extracted data interpretable and actionable.

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