Be that as it may, they currently play a very important role in the way people communicate in social networks. In fact, with Social Listening tools we can see how they are used and their intentionality. But, do you know which are the most used emojis? These are the 10 most used emojis, read on.

10. Emoji of sparkles or sparks ✨

Initially, this emoji was almost at the top of the list but as the year has progressed, it has ended up positioning itself in the number 10 position. It is very common to see it next to messages of emotion. And it does not surprise us at all since this drawing can evoke us to cartoons like fairies.

In many online conversations, this emoji is used to emphasize feelings when close connections are given, to give more emphasis to novelty or even for irony.

9. Hands crossed 🙏

The emoji of a person with crossed hands 🙏, is often used a lot in online conversations when one of the people involved want to say thank you, ask for anything and even to express hope or praise.

However you use this emoji, it inevitably stimulates an emotional response in the users of social networks. However, there are many people who also use it to represent the high-five gesture. also use it to represent the high-five gesture. Have you ever used it?

8. Smiley face with hearts around 🥰

The smiley face with hearts around it is often used to represent the feeling of being loved. With the arrival of the pandemic, the face-to-face conversations were displaced to a second plane by the online ones. Thanks to emojis such as the love cloud face, users began to show their affection without touching each other.

7. Beg face 🥺

The pleading face or “please face” emoji has unlimited use cases. From using it to let the other person know you are upset or concerned, to addressing a cautionary message. Whether to embrace an ironic tone or to show adoration for the other, the big puppy eyes emoji, is an excellent choice.

6. Smiley face with heart eyes 😍

This emoji has been ascending in the TOP 10 most used emojis in social networks since 2021. The smiley face with heart-shaped eyes, is used to convey positive emotions such as enthusiasm, infatuation and even admiration. No longer only towards people, but also towards, for example, favorite movies or songs.

5. Fire 🔥

The fire emoji 🔥, has also been climbing positions since 2021. It has become a favorite on social networks, as it is often used when you intend to announce an achievement or successes. Take a look at these examples and you’ll understand!

4. Emoji rolling on the floor laughing 🤣

The face rolling with laughter is often used, as Urban Dictionary users expose, at the moment someone says something silly or funny in online conversation.

3. Red heart ❤️

This emoji ❤️ has been ascending in the list of the most used ones, until being placed among the first 3. Whether in the United States or in Spain, the red heart emoji is synonymous of love and gratitude. It is very common to see it together with positive messages resulting from good feelings. In fact, it is common that the brands themselves use it to express gratitude to their audience in social networks for the support.

2. Strong crying face 😭

The loud crying face is positioned second on this list. In this case, the context matters and not a little. That’s right, although apparently it may seem to be synonymous with sad news, this emoji is also used by users to express positive news.

1. Face with tears of joy 😂

The emoji of the face crying with laughter is the most used by users in their online conversations, it is very likely thanks to Generation Z and their interactions in the TikTok social network. In fact, they even clarified that the laughing emoji with tears leaves you out of the game. For our part, we observe this emoji in many messages of comic or cheerful tone.

Top 10 Most Popular Emojis in 2023 compared to 2021

The post TOP 10 Most Popular Emojis and how you can use them appeared first on Atribus.

This often also includes looking at the actions behind these metrics. This means that companies can seek to define “best practices” for specific metrics and compare them to their own methods. This is also an important step in benchmarking analysis.

The benefits are clearly obvious.

Not only will you get an organized overview of your company and how you are doing at different levels, but you will also be able to remain competitive. Benchmarking means you can easily detect when your competitors are doing well or when they are starting to struggle, which are the best times to evaluate your own strategy.

Competitive benchmarks can be tailored to your business and your industries, and can be as broad or granular as you like. There is no set way. It all comes down to achieving your goals and what areas are important to you.

Choosing your competitive benchmark

With so many variables to include, how do you choose your ideal benchmarking?

Of course, your pre-existing KPIs are a good start, but this could be an opportunity to expand. First ask yourself what you are looking for. Make an assessment of which metrics can be indicators of scalable results over time.

For example, if your SEO is dropping and your competitors are in first place, it means it’s time to dig into the problem. Either you have a problem or your competitors have a virtue. Whatever it is, you need to figure it out anyway.

How to choose a competitor as a benchmark

There are many different approaches. Competitors and your relationship with them can vary widely, so who you can include depends on what you need from them.

One option is to compare it to the closest competitor. Probably those that are most similar to you in size and success. This gives you a clear picture of the companies you compete with directly and who are most likely to follow.

This is an excellent option for planning and taking advantage of immediate short and medium term opportunities. You can see that the SEO performance of your main competitors has been on a downward trend in recent months. This could mean planning your own SEO efforts to compensate for the loss of traffic and ensure that the same thing doesn’t happen to you.

Of course, it’s possible that you have ambitions to go beyond your closest or smallest competitors and are looking to resemble a larger one.

In this case, comparing them can give you an idea of how to achieve their success. We know these numbers may seem depressing at first, but with the necessary research, you’ll see common approaches among great companies, or areas where you’re particularly weak compared to them.

Obviously, it’s not as simple as simply mimicking the aspects they do better than you, but it can give you valuable insight into how they operate. It also gives you an idea of how they lay the groundwork for future work and projects.

Another way is to look down the table. There are always smaller companies. In an era of disruption of entire industries, it would be a mistake not to focus on the little guys.

Benchmarking the smaller ‘players’ on the board can pay off. It means you can see who is doing well and how well they are doing. That way, you’ll be ready when they are more successful and catch up. This should help you avoid being caught off guard.

Ultimately, the purpose of the benchmarking will determine who is included. Remember that lumping everyone together, big or small, will cause your report to lose focus. Segment your competitors into separate reports to suit your expected results.

How to measure your comparative metrics within the benchmark

Here we have a problem. You have access to all your information, but what about other companies? Some data is easier to access than others.

SEO metrics are easy to get. There are tons of tools that can tell you how a website is performing. This data is all public, so there is no problem with accessibility with minimal knowledge on the subject.

Continuing with public data, share of voice can be measured through online channels and social media metrics. This is where Atribus comes in. Our platform allows you to track a large number of KPI’s, both your own and competitors’, on any topic you are interested in.

Private data is more difficult to obtain. Companies can be very cautious about the data they publish. Obviously, you can’t just call your competitors and ask them for all the data you want.

That doesn’t mean you can’t get some. Do your research. Check sales reports, news articles and press releases for company information (you can also use Atribus). If you can find publications, you probably have something to use for your benchmarks. There are also companies like Nielsen that conduct research for benchmarking and research purposes.

Another option is to conduct your own market research and benchamrk from this. A competitive intelligence tool like Atribus allows you to do one-click market research in a simple and automatic way.

The post Competitive Benchmarking: what is it and how to do it? appeared first on Atribus.

But first, let’s explain what social listening is and how you can benefit from it.

Social listening: what is it? 

It is a process of observing online conversations and identifying and subtracting data from the various platforms on a particular topic. This can be about a brand, a product or service, a socio-political event or anything else.

All the information that is collected is analyzed to find trends and industry demands that are very useful for companies to understand the consumer’s mindset, how they see their brand and what their position is in the market. In this way, it is of great help for product development processes, marketing and advertising, commercial operations and other departments of a company. 

This methodology has the advantage of being able to know what the population thinks and says about a specific topic without them knowing that they are being monitored, so the results are more natural and therefore more effective.

But let’s take an example to show more clearly how social listening can be applied to a brand’s strategy.

Ben & Jerry’s and the New York snowstorm

Knowing which is the season of the year where most ice cream is consumed, it is logical that a company like Ben & Jerry’s invests more advertising budget in social media during the summer and the sunny and hot days of the year. It’s a pretty sensible strategy, add to that a snowstorm hitting New York City, and it’s only common sense that the advertising budget should be maintained or even reduced. Because who’s going to want ice cream during such a snowfall?

Surprisingly, during the weekend that the advertising campaign was active, click-through rates skyrocketed and with them, sales of their products.

How is this possible?

With the help of a social listening tool, Ben & Jerry’s figured it out quickly. We explain.

Observing mentions of their products on social media like Twitter and Instagram, something happened that caught their attention: there was a spike when it was raining and the weather was bad. Thanks to consumer digital intelligence, they combined two sources of data, meteorological and social, and realized that when the rain forced people to stay at home watching TV, they wanted ice cream to accompany the moment. 

The brand’s strategy changed when they got their hands on all this information. Their new marketing plan would be to look for rain and sunshine in the forecasts. In fact, they created an ice cream flavor in line with the situation: “Netflix & Chill’d”.

The development of the strategy was possible thanks to the approach that social listening provided. With this tool, it was possible to carry out brand management, monitor the consumer-product relationship and influence product design. 

Do you realize how powerful social listening is?

Social listening, analysis and intelligence: Main differences

Once we are clear about the definition of social listening, we would like to explain the differences between these terms as it can lead to confusion.

Social media analysis

We talk about the analysis of social networks when we refer to the process of analyzing the data that is extracted, with tools such as Atribus. 

It consists of finding the relevant information from the data provided to us, such as: what the population thinks of your brand, which influencers are talking about your company or your product, where people are talking about your brand, and so on. For this purpose, tools are used to analyze topics and sentiments, pages or authors. This term is also referred to when talking about social network monitoring or social listening. Since the analytical part is necessary in these phases.

Intelligence in social media

Social media intelligence is known as the knowledge or insight that is gleaned through the analysis of social media data. For example, discovering that your customers don’t like part of the product you are offering them. In this way, it is possible to provide useful information to the product development team.

Another practical case of the application of social media intelligence can be discovering that your target audience likes hip hop the most, a fact that can help you develop your marketing strategy. 

Therefore, we understand that it consists of providing useful and efficient information, the result of the analysis of data extracted from social networks, for business decision making. In fact, we can also find it referred to as social business intelligence.

Can social listening be used in any company?

The answer is yes. Virtually any company or organization can use social listening tools, since there are conversations on any topic in the networks.

B2B companies

One of the great utilities of social listening in the case of B2B companies is the comparative analysis of the competition and to know potential customers in a more optimal way. With this tool it is possible to identify the reputation of the competition or industry trends.

Behind every business department there are people, and if your company sells to another company, you will need to connect with those workers. With social listening you can find out who the decision-makers are and what they are interested in, to improve your brand strategy.

B2C Companies

In this case, social listening provides you with a wealth of useful information about how your customers feel about your product or your company. Did your consumers like the new product you just launched on the market? By analyzing online conversations you can find out. 

Not only that, but you can also build a profile of your ideal customer, learning more about their demographics, interests and behavior.

Charity organizations

Whatever the reason for their struggle and work, charities can also make use of social listening. This tool can be used to gain perspective on socio-political issues of interest or concern to society and, in this way, be able to act by bringing this information to the table. 

Many charities take advantage of what social listening offers them. Another great use that can be given is to know the reputation of the organization and whether it is able to attract new audiences and potential donors.

Financial sector

There is no end to the amount of useful information on investment decisions that social listening provides. Unlike how it has been done traditionally, where the process takes months to close because of how costly it is, with this tool it is possible to gather large-scale information about consumers and, to top it off, in real time.

The Government 

Government departments can also benefit from social listening. With it, they can learn the opinions of citizens on new policies or strategies to be implemented.

There are many examples of governments that have developed their political strategies with the help of this tool. For example, to promote a tourism plan, knowing what interests can attract more tourists, what services the country can offer and so on.

How can you use social listening

To carry out social listening you need to use a specific tool or platform. It is true that there are some basic things you can do with Google Alerts, such as tracking mentions of specific terms in a superficial way. 

With our Atribus platform you can enjoy everything you need for social listening. If you want more information, do not hesitate to contact our team. Although it is true that there are free alternatives, you will only be able to obtain superficial information compared to a paid option that will help you to know better your customers and the sector in which you move.

Having all this clear, let’s now clarify some questions that may arise.

What are your objectives?

That is, what do you want to measure? As we have explained above, social listening provides a wide variety of things you can do with its use. From knowing the opinion that your consumers have about your product, to foreseeing possible crises that may affect your brand. 

The first thing you have to analyze is whether you want it to be part of an ongoing strategy or just use it on an ad hoc basis, i.e., looking for the answer to a specific question. Some examples of what active listening can offer you are: brand health and reputation; campaign performance tracking; industry trends; competitor research; crisis management; content creation; consumer profiling with demographic data.

What data will you need?

Once the objectives have been laid out on the table, it’s time to clarify what data you will need, keeping in mind at all times the heads of the different departments of your company involved.

That is to say, the customer service department will know the usual topics of conversation of consumers, just as the development department knows what potential customers like to hear.

We recommend you to have a good communication to create a list of useful data to achieve the set goals. And with this data you can set the parameters of the data collection to be carried out. For example, look for mentions of your brand.

How much data is needed?

Another important step in the use of social listening is to establish how long we are going to be listening socially. 

Depending on certain projects it will be one time or another, as in the case of customer service where this will be continuous. You will have to ask yourself questions such as, for example, if you want data from your country or from all over the world; if you only want to focus on Twitter or on all social networks.

Your objectives will determine all of this, but it is important to cover a useful period of time, as you cannot identify trends in just one week.

How to use social listening data

There are many reasons that can lead you to make use of social listening, it is impossible to cover them all in this post. Even so, we want to give you some general advice on how to use this data.

Information away from the noise

The amount of data we can extract from social listening can be limitless, for that reason, it is likely that noisy data will be collected that is not relevant to the objectives we have set for ourselves. 

First of all, what we recommend you do is to manually check everything that has been retrieved. Obviously it will not be necessary to look at the data one by one, but it is true that if something is not right, you will be able to detect it. For example, if the British soccer team, Chelsea, wants to collect its mentions on social networks, mentions of “Chelsea” will be collected, including the location, the TV program Made in Chelsea and people with the same name.

In order to filter this data, you just have to redefine it. That is, we will only collect mentions in which the word soccer is mentioned within the five words of Chelsea. It is also possible to include hashtags related to the sports team. 

That’s when we’ll get our aim right. Our advice is not to take for granted the first data provided to you. This is a process of constant refinement, you have to check and test the results before considering them useful.

Analysis of collected data

At the beginning, it can be difficult to know where to start, especially considering the large volume of data that social listening provides. Little by little, we may be able to interpret and analyze the information.

We would need another blog post to be able to advise you more extensively on how to analyze the data, still, we want you to know some common things to look out for. These are: changes in sentiment, differences in conversation about specific products, sudden peaks and troughs in the volume of mentions, conclusions that go against what we had previously assumed, or seasonal trends.

Track data continuously

If you have decided that you are going to collect data over a long period of time, we recommend that you keep track of it constantly. Why? In the event that you have collected erroneous data, it is better to realize it as soon as possible. 

With the involvement of all departments in your company, it will be easier to obtain the information needed to detect any problems. Our recommendation is to always check your results and update what you are tracking. If a new competitor appears or a new product is launched, your brand will need to collect data that covers the situation.

The power of social listening

Once again, and by way of conclusion, it has become clear that social listening is an extra advantage for brand strategies, since the information they can get is unlimited for the different departments of a company. 

If  you would like to receive more information, do not hesitate to contact us.

The post The definitive social listening guide appeared first on Atribus.

Many of our clients use Infegy Atlas to catch and identify trends in the early stages for their organization or their clients, and we know this to be true: using social listening to understand consumer behavior is the best way to understand or even predict consumer behavior online. Whether you’re new to using social listening for consumer trends research or looking for a refresh, there are some key considerations to know to optimize your social listening research.

Why Social Listening is Good at Finding Consumer Trends

The next big trend is about to take off at any given moment. Where do trends start in the post-digital world? Online. Who starts those trends? People – talking online.

A breakout trend will usually develop on social channels and forums. Sometimes it’s a slow build. Other times it will skyrocket overnight. Using a social listening platform for your consumer research can help you discover those trends in the early stages, before it’s too late. With the right social listening strategy, you can get instant results for your research queries, and with the right listening tools you can dig into specific audiences, channels, demographics, and more.

The nature of online conversation makes this consumer trends research possible. People sound off on new products, trends, viral videos. And since these conversations are unsolicited, you’re finding truly organic trends! But before you start, remember these 5 key things:

Different Channels Have Different Uses (And Trends Happen On Some Channels Before Others)

People interact differently based on who they are or which platform they are using. Think about moms and DIYers on Pinterest or gaming reviewers on Reddit. These audiences have different use cases and experiences. They might be the ones to start a new trend based on their respective natural habitats.

For example, amongst groups like millennial moms or on topics for CPG and grocery categories, grassroots trends often take flight on Pinterest. As we present in our consumer trends guide, Pinterest may offer the best channel to analyze if you want to find trends involving these groups early.

However, it’s not the only channel worth looking at. Infegy’s TikTok data increasingly shows emerging trends in a fashion similar to Pinterest given its DIY/approachable nature. Can you think of a trend that started on TikTok? Consider analyzing TikTok data, in addition to Pinterest, to identify trends early in the product life cycle.

Don’t Dismiss Reddit

TikTok is a natural place to look for trends because of its viral nature. But consumers talk all the time about their plans to buy products on Reddit. A trend on Reddit won’t be the same as that on TikTok or Pinterest. Instead, it’s a little more subtle. People, especially young people, express high amounts of purchase intent on Reddit making it a perfect place to spot a hiding trend in the early stages.

Additionally, with Reddit’s specialized sub-channels there really is a subReddit for everything. For example, maybe you want to find the next trendy bicycle. In the image below, a buyer identifies their intent to purchase a specific product. The post also shows how they plan to use the product, and they will make their decision based on reviews. How does this help us? The additional detail provides context to what is important to bicycle buyers and opens a direct line of feedback from other buyers.

Analyze Specific Audience Segments to Reveal Underground Trends

Identifying the niche audiences who love a product gives a powerful insight into who a brand’s most consistent advocates are and improves your ability to predict behavior accurately. Instead of only focusing on increasing consumer numbers, evaluate your core consumer audience preferences by searching for audience patterns and grouping them into segments.

Refine and Tweak Based on Your Category

Remember, some categories like gaming may have massive amounts of online conversation, while others such as oil fragrances may have a smaller volume. Both offer the potential for using social listening to identify trends, but it will take tweaking your research to do so.

For categories that have massive social volume, you’ll need to refine your audience to filter noise. For more niche industries, you’ll need to expand your search to have enough volume for analysis.

Keep in Mind How Audiences Talk and How Trends Change

Online audiences talk about products and lifestyles in different ways, and the conversation will evolve over time. You might have searched for trends in “smartphones” in 2010, whereas today that term is no longer commonplace. You’ll want to search online conversations for branded terms like iPhone and Android. Before researching a trend within a category, consider the situational context and how people actually communicate online.

Conclusion

There you have it: an essential list of “keep-in-minds” for finding consumer trends on social media using social listening. Taking these factors into consideration throughout your research will set you up to find those trends early.

The post 5 Key Factors For Spotting Consumer Trends With Social Listening appeared first on Atribus.

With so much happening on every social media platform, businesses need to stay connected to better understand and meet the needs of their audiences. Companies that don’t monitor social media risk missing out on opportunities to better engage with their audiences in timely and relevant ways—they miss important trending conversations on Twitter, catch up on new trends on TikTok, or notice negative comments about Facebook Customer Experience. Therefore, brands need to stay informed about the various trends and conversations happening on the platform.

But how can marketers effectively track these social networks and turn the numbers into actionable insights? Enter social media to listen.

The benefits of social monitoring and listening

Social listening tools allow marketers to track metrics like brand mentions, engagement, and brand sentiment. Social analytics tracking not only helps marketers keep up with trends, but also provides the analytics needed to build custom social media strategies. Using historical data from brand and social media mentions to track project progress and create relevant, achievable goals and key results (OKRs) ensures companies have robust marketing programs running on a data-centric foundation.

Market research with social listening

One way that social media listening is underutilized is in market research. Broadly defined as gathering information about a target market or audience, market research relies on several different methods of gathering information. Social media listening is one such approach. Brands can use a variety of research strategies and analytical tools to stay ahead. Primary research (surveys and focus groups) and secondary research (industry analysis, competitor analysis, audience analysis, media analysis, and social media analysis) are the keys to truly understanding the market, audience, and competition.

Trend monitoring and customer engagement

Social media listening can show marketers and researchers which topics are driving high engagement in their audience, changes in average brand sentiment or sentiment over time, trends in social media conversations, and more. For example, social media listening can help you identify the right opportunities for your brand to engage with stakeholders, customers or prospects. Never miss the right time to join a Twitter or TikTok trend again! Use trending social media conversations as an indicator of what content should be prioritized, or Newsjack can ensure your brand gets the most views and traction from your target audience.

Sentiment analysis

Social listening can also help track social mention trends and brand sentiment over time. For example, when your company launches a campaign, tracking social analytics like brand mentions, sentiment, and engagement before, during, and after the campaign allows your team to analyze and quantify the success of the campaign. Tracking these types of social media analytics can also help set benchmarks for future events and create goals and key results for broader programs and programs. Social listening doesn’t stop with your brand’s followers. Savvy marketers can also use social media listening to track how competitors are interacting with audiences and identify potential opportunities to optimize messaging to better meet the needs of their competitor’s customer base.

Influencer Insights

Social media listening is also a great tool for identifying influencers. As influencer marketing becomes more prevalent in the competitive landscape, brands no longer need to know which influencers have the most followers to identify potential endorsers or brand advocates. Brands need to know which influencers are getting the most engagement. Social listening can help determine which influencers are most engaged and who they interact with the most on social platforms.

Market research tools with Social Listening

Market research on social networks basically seeks to find out what people want in order to assess whether or not your project is viable. Social networks have become spaces where people share their lives, their likes and dislikes and where, basically, they express what they think. For this reason, social networks are currently used as a source of information to carry out market research. This of course can be done at different levels, people will not always say exactly what they think, however through their tastes and the type of information they share, we could also get an idea of ​​what they are really looking for.

Another interesting way to use social networks as a source of information could be when a company wants to start in an international market. Today the best way to obtain information about it is by searching the Internet.

Of course, it is also important to go a little further than digital, but it is definitely a resource that should be taken advantage of, from which information can be obtained quickly and at practically zero cost.

The online world can provide us with a large amount of quality information, the key is to carry out an adequate data extraction so that they are really useful to us in achieving our goals. Depending on the objective, market research on social networks can be a complement to traditional market research, or they can give us all the information we need, without the need to resort to more.

Another scenario that can arise for companies that already have a digital presence is from the interaction with their followers, quality information can be obtained that allows them to know what the followers of the product think, critics, suggestions, of the topics that they talk about the most, and from there, complementary business lines could be developed.

Market research in social networks

Before starting a study, we must have perfectly planned the objective that we want to achieve with it, so that we can define the most appropriate procedures, techniques and tools to obtain valuable results.

Below, we show you some examples of market research that you can carry out using the ATRIBUS digital monitoring tool and that can be tremendously useful when defining your business plans and strategies.

• Investigate the market with Atribus: As we explained earlier, there is a lot of information on social networks that can help us get to know our consumers a little better and therefore develop more effective strategies. However, social networks have millions of users and it is humanly impossible to extract information by checking profile by profile. Fortunately, in this information age, there are digital monitoring tools like Atribus.
• Sectoral analysis: By carrying out a good monitoring of social networks and the Internet, you can find out what the trends are in your sector or market, so that you can identify new fashions and new user needs, thus anticipating the market. For example, imagine that you are in the beer industry and you want to know words used when talking about beer. Atribus could show you this information and you could use it to develop strategies and know what is being talked about in the sector. But this does not end here, in turn you could identify the most used hashtags when talking about beer, thus knowing the trends in social networks.
• Benchmarking: you could monitor the work of your competition and measure the impact it is having and the opinion on social networks.
  Measure the impact of your campaigns on social networks: Measure the impact your campaigns are having on social networks, and check if they are receiving a positive, negative or neutral reception.
• Analyze, know and identify your target audience: Get to know your users, how they speak and their interests. Identify industry Influencers and find out what they say about your brand and the industry in general. Market research on social networks can provide us with a large amount of information, with which it will allow us to achieve the goals we set for ourselves. A digital monitoring tool like Atribus will help us extract information from social networks and therefore make us more effective.

How to do market research on social networks?

Thanks to the great flexibility of social listening platforms, the object of study of market research with social listening can be very varied, offering researchers endless possibilities.

Before starting the massive data collection with the social listening platform, as in traditional market research, organizations and companies must understand what the object of study is and all the elements that are directly or indirectly related to it. Once the research problem is understood, they must look for the main conversations related to the object of study on social networks and the Internet to understand how users express themselves.

In this way, it is possible to determine which phrases, hashtags or keywords (also known as keywords) the social listening tool will monitor, as well as in which languages ​​and regions the study will be carried out. In addition, as we have previously mentioned, it allows companies and organizations to monitor the social network profiles of specific users.

Once the necessary information and the needs of the investigation have been established, the social listening platform is programmed so that it systematically collects all the comments related to our investigation.

The technology of the tool simultaneously analyzes and categorizes all the information and offers reports with the data obtained such as what are the main topics of conversation, which social networks have more information, what is the sentiment of the comments, who are the most influential users and what are the demographic data of the sample, among many other useful data.

Social listening is a market research tool that all brands should use to better understand and communicate with their target audience. As social media continues to permeate our daily lives, brands that successfully listen to their customers’ conversations on social media and use those insights to develop their marketing strategies are better equipped to thrive in a competitive environment.

The post How to use social listening for market research appeared first on Atribus.