Brand sentiment analysis is performed daily as sentiment can change quickly and therefore affect businesses immediately. Having brand sentiment data at your fingertips can help you respond to keep consumers engaged.

Get inside the minds of your followers and understand their perception of your Instagram account. Make changes and improvements to your content based on real feedback, not just brainstorming. Welcome the future.

Do you know what this technique is called? Benchmarking applied to a specific social network. It will help you decide if the
methodology you are using in your strategy is in line with your target audience.

The benefits of analyzing Instagram accounts are:

• Track the ratios of your Instagram account.
• Find out what content your competitors are using.
• Identify the marketing techniques implemented by influential profiles.
• Increase ROI.
• Discover trends.